I'm cheesy

There's a reason why I moved to the United States more than 6 years ago and it didn't take me long to figure it out: the holidays!
Why? Because of how big trees are, how bright the lights are, how the stores are decorated, how good the food is, how romantic the movies are and most of all, because of the Christmas carols...Yes, I know how cheesy this sounds but it's okay: I am cheesy. The same way I cry in front of a stupid life insurance commercial, I dance watching Crispin Porter's new Gap Holiday commercial.
Nothing revolutionary but it feels oh-ho-ho so good.

Buro Beluga

 

Quatre Cinquieme was sent an email this week from a creative platform, Buro Beluga, based in Paris who specializes in sets and display windows. I was amazed by the talent and the level of creativity. Looking at their website, it made me want to switch career. They have done work for Les Galeries Lafayette the past two Christmas. It's inspiring, it's dreamy, it's Tim Walker-ish, it's well executed and I love the fact that they sent me an email. I hope our paths cross one day. Congratulations!

Please send your work to Quatre Cinquieme so we can all share great inspiring moments!

M.A.C.

Spotted in Soho this morning: M.A.C. cosmetics having a little gig at Bloomingdales for their new Magic, Mirth and Mischief line. It definitely attracted a big crowd, not to mention all the people stopping to take pictures...which created a pedestrian traffic jam.
Oh Soho Joys!!!
I'm digging the blond wig in the back. Could this be my Halloween costume? Just need two nice escort boys, any volunteers?

Ricardo Mosner

I'm obviously in the illustration/painting mood today so I thought I would share the old but so good 2003 Lanvin advertising campaign painted by the talented Ricardo Mosner. Ricardo Hugo Mosner is a painter and sculptor from Argentina who has been living and working in Paris for over 40 years. Deeply inspired by his roots, his painting are colorful, figurative and a bit nostalgic.

If you ever wanted to get in touch with him, QC might be able to help you out. You know how to reach me...

I'll drink to that

When most of liquor and fashion ads are looking just exactly the same in magazines, a few brands still manage to stand out. This week's winner has to be the Grand Marnier illustration ad on the back cover of this week's New Yorker. It's fresh, fun and giddy.
Nice job Grand Marnier!

I've been trying to find who the illustrator is but no success. So if anybody wants to share the info with me, please...

Arrivederci

I'm not sure everyone has noticed but things are changing this June.

1) I discovered my first white hair while brushing my teeth one morning.
2) my blogger friends are having a hard time writing posts more than once a week. Which actually might be a sign things are picking up...
3) And more importantly.... last week the famous and so iconic DKNY wall on West Houston and Broadway was painted over! I told some friends over dinner one night, nobody seemed to know what I was referring to (maybe I should get new friends). Any tourist in New York takes–or should I say used to take–a picture of this specific cross street in Soho. The twin towers were on that wall! And all of a sudden: ciao, bye-bye, arrivederci. It had been designed by Peter Arnell and up since 1992.

Art-dvertising

A painting? No, this is the Expression of Joy.
BMW's latest and how refreshing advertising campaign is brilliant. They asked actor Robin Rhode to capture the joy and emotion of driving a Z4 on a massive canvas at the Downey studios, CA. Intricate paint dispensers captured the fingerprints of the Z4 as it drove across the space, using five colors: yellow, red, blue, green, and gray. The result looks just great but more than the result it's the concept, the experience and the message that BMW sends out that is just right in this time. Take the time to watch the video, but also the behind the scenes. It's time well spent.