Art-dvertising

A painting? No, this is the Expression of Joy.
BMW's latest and how refreshing advertising campaign is brilliant. They asked actor Robin Rhode to capture the joy and emotion of driving a Z4 on a massive canvas at the Downey studios, CA. Intricate paint dispensers captured the fingerprints of the Z4 as it drove across the space, using five colors: yellow, red, blue, green, and gray. The result looks just great but more than the result it's the concept, the experience and the message that BMW sends out that is just right in this time. Take the time to watch the video, but also the behind the scenes. It's time well spent.